Web Design is just another form of hospitality.
So a while back, I went to a networking event where the keynote speaker mentioned “Every business is in the hospitality industry, what you do is your specific slice of hospitality.” as cliché as it may sound it really hit home. As it is quite true, just about every business in one way or another practices hospitality.
The core of every business is the customer. And it’s our job to entice them, to make them feel welcome, wanted, and appreciated that they are thinking of giving us their business. It’s why I have always been a big component of customer service. It’s no longer about how something gets built; most people really do not care what tech stack you use so long as it works. But what really hits home, what people really want, is to ensure that they are valued.
So what does hospitality in web design look like? To me, it comes down to ensuring the agency, developer, and designer are able to listen and understand your needs. Able to communicate what needs to be done to achieve them, and finally be timely and communicative when questions arise.
Read this week’s blog post where I dive deeper into this line of thinking of hospitality in web design.